Posts Tagged Local SEO

Yahoo Local Business Listings | DIY SEO

Yahoo can provide traffic to your site via means other than Yahoo…Even though Google is the big Kaunas.

Fix your Yahoo Listing to fix your Google ranking

If you’ve listed your brick n mortar small business with Google Local (Googlemaps) you’re way, way ahead of the game. If you’ve done so at:

  • Yahoo Local
  • Bing Local
  • BOTW
  • Yelp
  • Insiderpages

You’re even farther ahead of the game. However: If you’ve moved your place of business (your physical street address), changed your phone number, moved to a new website, changed your url, changed your email address as your company has grown… and failed to update those “lessor” business directories, you could be hurting your Google ranking.

Google does not search the entire globe in .22 seconds, none of them do, they can’t. What Google does do is search it’s Cache and if that cache has the out of date local business listing: well say goodbye to a significant portion of what ever GoogleJuice you’ve built up.

A couple of posts ago I wrote about my problems in getting Bing to update an out of date local business listing, this post is about trials and tribulations of getting Yahoo to fix an out of date Yahoo Local listing.

Yahoo’s a bit behind Googlemaps when it comes to updating an old or incorrect business listing. So is Bing.

When I first hung my shingle out my place of business was physically located at X, I moved from X to Y, from there to my current location (which is my dream location btw). Along the way I moved from a shared hosting set up on a local portal to my own domain, changed phone numbers a couple times (am loving my blackberry and looking forward to a Android or Iphone when I make up my mind)

I failed to keep the lessor business listings up to date, and Google is still returning the old data in some of my serps.

Yahoo, Bing and Google all provide free local business listings. Google at least has a halfway decent method in place for you to update/ fix/ appeal if you’ve been demoted etc. Bing has “issues” (they claim to have sorted them out), Yahoo has a method that claims to update in within 5 business days.

To get your business listed at Yahoo Local:
First, head over to Yahoo and click the “Local” button found in the center of the navigation bar.
Yahoo Local Business Listing

Check to see if your business is already listed, a customer can add you to Yahoo Local without you doing so. If you aren’t there add yourself, if you do find your company there look for this: “Own this business? Get guaranteed top placement.

Make sure you fill out every box provided, be as verbose as possible; Search Engines spiders crawl TEXT, they don’t do as well with graphics. Graphics are for the human visitors, you’ve got to please the robot visitors before a human will ever get a chance to see your listing.

You’re going to get a choice of paid or a free listing, if you choose the free listing, Yahoo will send you an email. Yahoo will claim to “review” your listing and get back to you in 5 business days (don’t hold your breath).

Yahoo Local Listings Confirmation Email

If you have outdated information listed and need it updated:

Click on Help and fill out everything they ask, don’t skip anything, remember this is a free listing, don’t give them any reason to ignore your request
Yahoo Local Business Listing Help

Google will spider the old, inaccurate listing and might store the wrong data in it’s cache.

Google has a vested interest in ensuring Yahoo stays afloat: the Obamunists would have a anti-trust field day if Yahoo “went away”.

Search is THE number one ultimate tool that nearly everyone uses virtually every day. “Google It” is now considered to be a verb, everyone knows what that means.

  • 80% percent of all internet traffic begins with a search engine; what is more dramatic is that even when users know what they’re looking for many prefer to type into the search box of some search engine rather than type a URL into the browser.
  • 73% of internet users perform searches several times a week.
  • Local search and local results constitute 84% of total search volume.
  • 81% of users begin their internet experience at the search engine.

Astounding Fact: even when people know where they want to go, they still type a query into a search box! The search box seems more inviting than the browser url box, many people aren’t even aware that they can type a url into the browser, the assumption is that a search box is preferable to the browser.

Depending on who you listen to Local Search constitutes between 73% and 84% of TOTAL search volume.

How important is local search to your small business venture:
Old information posted here (from way back in the paleolithic era of internet usage)

Local Search Statistics

  • 73% of activity online is in one way or another “related to local content”
    (Google 5/07)
    For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
    (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  • 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
    (NPD Group)
  • New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
  • Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
  • 70 percent of online searchers will use local search to find offline businesses.
  • The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time.
    Research by Kelsey Group
  • 43% of search engine users are seeking a local merchant to buy something offline.
  • 54% of search users have substituted Internet/search for the phone book

Source: comScore Networks

The Kelsey Group reports that 74 percent of Internet users perform local searches.

There are approximately 300 million searches per day for information on the Internet
(Nielsen/NetRatings 2005)

60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
(MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)

117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004
(comscore qsearch, 01/2004-4/2004)

25% of ALL commercial Internet searches are conducted by users looking for local merchants
(Kelsey-Bizrate 2004)

35% of ALL searches are “local”
(DM News)


Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook
Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530


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SEO Pricing Comparision

Search Engine Optimization Pricing Comparison

What should an SEO charge to get a client’s website to perform in Google.

What is meant by “perform in Google search results“?

Below are published examples of established SEO firms who post their price lists online (needless to say we linked back to the original source) I charge something similar to the example below.  I’m often mystified by clients who have been counseled to pay for Google Adwords by web designers who do not have the clients best interests in mind: they wanna get paid for the website and suggesting that “all you need to do is buy adwords and…”.

Well Adwords ARE a good solution for *SOME* websites and *SOME* industries, for example IF you sold a product or service to other business owners (B2B or Business To Business), then Adwords could work out to your advantage… but if you were a doctor or a therapist or a divorce counselor…

Your prospective clients *could* shy away from your “sponsored links”, certain industries do not do well if the target audience is jaded against advertising. Those industries would fare much better if they were *magically found* in Google Organic Search Results

SEO Pricing

Search engine optimization is an investment that can continue to grow long after the project is complete. Generally speaking; natural “organic” rankings provide much more traffic than sponsored paid listings (some estimates say 3 to 1). In terms of your return on investment; that makes SEO very attractive. With the influx of new traffic, SEO should more than pay for itself in terms of increased leads and sales.

Primary Tasks in SEO

Research & Consulting
We perform a site performance audit; reporting your current ranks as well as those of your competitors. We then document our findings; giving you a solid plan of action for the SEO project.

Keyword & Competitor Research
We use a number of sources to develop a select and recommended series of keywords for your website. We provide you with a report showing current popularity for your industry keywords and their respective competitive value.

On Site SEO
Since your website is the one aspect of SEO where you have total control; we don’t miss any opportunities to make certain your site will perform well in search engines. We have developed our own proprietary formulas we use to optimize your site from the ground up: content, meta data, link integrity, site structure, image tags, titles and more. We prepare and submit a Google site map for your site.

Off Site SEO
Off site SEO refers to the factor that has the most influence over your ranking: linking. We use ethical, search engine compliant methods to obtain quality inbound links for your site. Directory and search engine submissions as well as industry verticals are excellent methods for obtaining quality links.

Reporting & Maintenance
Each month we document your rankings and inbound links

Additional SEO services
Blog creation and writing, Social Media Advertising, Press Release Distribution, Article writing & distribution, Paid inclusion, Search engine feeds, Landing page optimization & copywriting, RSS feeds

Services Business Plan Corporate Plan MaxTraffic Plan
Baseline Reporting

Using in-depth reporting technologies we provide a clear picture of your current organic rankings in the search engines. This includes positions on search engines such as Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of our efforts and to gain insight about your existing search engine visability.
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Keyword Research

We identify keyword phrases likely to be used by potential customers. This list will comprise of keyword phrases suggested by you as well as phrases found while researching the your industry and competing sites. We then expand the list to include other terms used by people in actual searches related to your industry. From this mega-list, we develop a detailed list of the terms with the highest probability of success.
included in price included in price included in price
Meta-tag Creation

We create META information including Title, Description, Keywords, and Robots tags for each individual page. This invisable information helps your positioning and the content will become a valuable part of your website. SEO copywriting is part of our deliverable to you.
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SEO Copywriting

We provide you with keyword-rich, optimized content. We start with content you provide and re-write, enhance and add content to make certain it meets or exceeds the standards of all top-tier search engines.
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Page Optimization

We optimize all page content paying attention to accurate keyword density, optimized text and images. If your pages use Flash, we optimize alternate content to serve when users don’t have Flash. This content can be spidered by search engines.
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Free Directory Submissions

Hand submission to all major free directories. Project level determines submission to paid directories such as Yahoo! Directory, described further in “Yahoo Directory” and “Linking” below.
included in price included in price included in price
Search Engine Submissions

Submissions to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and more.
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Monthly Status Reports

Updated ranking and linking reports provided on a monthly basis with analysis and recommendations. These reports show you at-a-glance the progress of the optimization. You will see which keywords have achieved rankings and which have not compared to your baseline report.
included in price included in price included in price
Optimization Testing

Prior to submitting your site; all pages are testing using our proprietary software. We scan the site; test for keywords, keyword densities and other issues that could adversely affect your site’s performance.
included in price included in price included in price
Competitor Analysis

An analysis of the top competitors for your primary keywords. This includes traffic estimation, inbound linking, search engine saturation and methods they are using to market their site. We provide a ranking report showing positioning for your top competitors.
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Link Building

Based on our linking research, we make contacts with potential one-way links, linking partners and industry-relevant sites or portals. We track and database all link relationships established (inbound and outbound).
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Structural Analysis

We uncover any issues with internal linking or structural issues that may inhibit ranking and produce recommendations for efficient restructuring.
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Usability Analysis

Based on current and updated content, G3 analyses website for visitor useability/ease of navigation issues. This study will be presented with recommendations for changes to on page content or linking, in order to increase leads or sales derived by the site.
not included in price included in price included in price
URL Optimization

Analysis and optimization of your site’s URL structure. Some URL structures are not conducive to search engines, such as URL strings that include a question mark or other methods of fetching data that a search engine may ignore. URL structure affects the way major search engines rank your website and optimum url’s can influence higher rankings for dynamic as well as static sites.
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Yahoo Directory Submission

Includes initial $299 annual fee for express inclusion into Yahoo! Directory. G3 selects a relevant category and writes a strategic Title and Description. This is an annual fee and is highly recommended by G3 to help rankings in all major search engines, not just yahoo!
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Premium Directory Submissions

These directories charge a fee to review or list your site. We submit your site manually to each directory and the charges are included for selected SEO plans.
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Advanced Ranking Reporting

Use of advanced metrics software allows us to see at a glance which search engine listings (or paid listings) are performing well and those that are not. We setup and install Analytics and Conversion Tracking on your site. We leverage the insight from these reports to adjust your campaigns for increased conversions.
not included in price not included in price included in price
Additional Services

We prepare and submit a Google sitemap. We also prepare a list of URL’s for guaranteed inclusion with Yahoo.
not included in price not included in price included in price
Plan Term/Payment Schedule 6 months 6 months 12 months
Number of pages optimized up to 10 pages up to 20 pages 30 pages
Pricing $3950.00 $4700.00 Starting at $9950

Pricing for SEO should be based on the amount of work required – naturally the size and complexity of your site is a primary factor as well as your goals. Local niche keywords are simply going to be easier to obtain than global, broad terms. Nobody can accurately quote for SEO unless they know the size of your website, what special problems you may be facing and how competitive you would like to be with your project. The plans above are designed to give you an idea of our price range.

Click here to get a free site analysis report. No obligation… a free site analysis will give you an objective look at your site performance and it’s yours to keep regardless of whether or not you purchase our SEO services.

SEO Consultive Services: If you have a web developer or you are creating a new site; please inquire about our seo consulting services. We provide the SEO copywriting and all other tasks but you implement the changes on the site. This will help to keep your SEO costs lower.


Frederick Web Promotions Specializes in LOCAL Organic Search Ranking and LOCAL Googlemaps Ranking Improved (yup, that’s right we CAN get your Google Local Business Listing to climb higher in ranking)

Frederick Web Promotions Local Search Engine Optimization.
Multiple listings in the top 10 Google results guaranteed.
Fee for Worldwide Ranking: $12,000 annually plus monthly maintenance
Statewide Ranking: $3500 annually plus monthly maintenance
Countywide Ranking: $2500 yr and up.

The newest Game Changer is a Googlemaps Listing. For some reason  people trust a Googlemaps listing because they think it’s a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps

I’m happy to say I’m one of the very few that can deliver that service.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530

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Why Does SEO Cost So Much

I’m often asked why it costs so much for a webmaster to pay an SEO professional to improve a company website’s rank in Google. The often steep fees charged by competent SEO consultants can price some small businesses out of the market. The ROI or return on investment from increased sales or leads from a top ranked spot in Google can double a businesses gross sales.

Why is it a company has no problem paying $30,000 for a pick up truck that earns no income but balk at paying $5,000 or $10,000 for a top ranking in local Google search results?

SEO is mystifying to a webmaster but simple to an SEO consultant. It is a whole lot of tedious man hours of link deft link building to improve a company website’s ranking.

There is a story of a newspaper publisher who’s printing press broke down an hour before the next days printing deadline. The newspaper printing manager called in a printing press mechanic in a desperate attempt to get the following day’s edition out the door. The printing press mechanic showed up with minutes to spare, took a hammer and tapped a nut repairing the press. He handed the newspaper a bill for $1005.00.

The manager was happy but asked about the odd figure, “why the $5.00?” he asked. The mechanic (consultant) replied:

$5.00 to fix the press, $1,000.00 for knowing where to tap

Here at Frederick Web Promotions we charge $2500.oo to get a company website to rank more than once in the top 10 for regional Google ranking in your US county. It’s about 100 man hours @ $25.00 an hour. A phone book advertisement can cost that much and produce less ROI. We charge $3500.00 for statewide Google ranking and $12,000.00 for Nationwide Google ranking (monthly maintenance costs may apply).

We have doctors and lawyers who can easily afford this fee, smaller businesses often must make payment arrangements beginning with a $1,000.00 down payment.

Here lately,  several business owners have called me or left comments to the effect of “I’m in the organic listings just fine, but I got bumped from the Google local business listings”.

The fee is the same, if you want our team to do the work for you, however… if you just want us to tell you how to improve your ranking we can do telephone consultation for $500.00

Frederick Web Promotions, our main website has a series of Do It Yourself SEO posts if you’re interested in going down that road.

David Bruce Jr
Frederick Web Promotions

240 644-7530

6688 Canada Goose Ct
Frederick Maryland 21703

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Web Design is the least of your worries

”Do you do web design?”

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more


Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

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Maryland Search Engine Optmization – authority sites demonstrated

To be a Local Google Guru means to be a trusted authority in what ever niche you’ve decided to conquer. I’ve decided to be “THE” Authority on Frederick Internet Advertising, which makes sense for me because I live in Frederick Maryland.

What does that mean?

It means I do local search engine optimization for Frederick Maryland Small Businesses.

So in Google’s eyes (or in GoogleBot’s eyes) I AM Frederick Maryland Small Business.

I could write and write but I think I’ll let these screen shots do my talking:

These are actual screen shots of Google Rankings that I secured for my local Frederick Maryland Clients:

And just in case WordPress refuses to allow flash slideshows:

Used restaurant equipment Maryland

caption reads:

Used Restaurant Equipment Maryland keywords targeted for Gilbert’s Restaurant Equipment in Frederick Maryland

Screen shot depicts Gilbert’s earning THREE of the TOP TEN listings in Google… out of a possible 1,130,000 other restaurant equipment websites!

Does YOUR SEO company Get YOU this kind of results?

Frederick Moving Companies 3_28_09

caption reads:

Frederick Maryland Moving

Google Search Results Pages (or SERPs) have 10 listings per page

As you can see Frederick Web Promotions took 5 of the 10 available listings.

NO OTHER SEO firm is taking ‘half the page’.


Does YOUR SEO company Get YOU this kind of results?

Would you like YOUR COMPANIES website to PERFORM in Google like this?

Frederick Web Promotions secures MULTIPLE listings in all the major search engines for it’s clients.

Offering SEO or Search Engine Optimization services for under $2000 per year. Best ROI (Return on Investment) of any advertising you could possibly secure for your small business.

More articles on being an authority site or a collection of authority sites coming soon.

Articles on using Hub pages coming too

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