Posts Tagged Local Google Advertising

Yahoo Local Business Listings | DIY SEO

Yahoo can provide traffic to your site via means other than Yahoo…Even though Google is the big Kaunas.

Fix your Yahoo Listing to fix your Google ranking

If you’ve listed your brick n mortar small business with Google Local (Googlemaps) you’re way, way ahead of the game. If you’ve done so at:

  • Yahoo Local
  • Bing Local
  • BOTW
  • Yelp
  • Insiderpages

You’re even farther ahead of the game. However: If you’ve moved your place of business (your physical street address), changed your phone number, moved to a new website, changed your url, changed your email address as your company has grown… and failed to update those “lessor” business directories, you could be hurting your Google ranking.

Google does not search the entire globe in .22 seconds, none of them do, they can’t. What Google does do is search it’s Cache and if that cache has the out of date local business listing: well say goodbye to a significant portion of what ever GoogleJuice you’ve built up.

A couple of posts ago I wrote about my problems in getting Bing to update an out of date local business listing, this post is about trials and tribulations of getting Yahoo to fix an out of date Yahoo Local listing.

Yahoo’s a bit behind Googlemaps when it comes to updating an old or incorrect business listing. So is Bing.

When I first hung my shingle out my place of business was physically located at X, I moved from X to Y, from there to my current location (which is my dream location btw). Along the way I moved from a shared hosting set up on a local portal to my own domain, changed phone numbers a couple times (am loving my blackberry and looking forward to a Android or Iphone when I make up my mind)

I failed to keep the lessor business listings up to date, and Google is still returning the old data in some of my serps.

Yahoo, Bing and Google all provide free local business listings. Google at least has a halfway decent method in place for you to update/ fix/ appeal if you’ve been demoted etc. Bing has “issues” (they claim to have sorted them out), Yahoo has a method that claims to update in within 5 business days.

To get your business listed at Yahoo Local:
First, head over to Yahoo and click the “Local” button found in the center of the navigation bar.
Yahoo Local Business Listing

Check to see if your business is already listed, a customer can add you to Yahoo Local without you doing so. If you aren’t there add yourself, if you do find your company there look for this: “Own this business? Get guaranteed top placement.

Make sure you fill out every box provided, be as verbose as possible; Search Engines spiders crawl TEXT, they don’t do as well with graphics. Graphics are for the human visitors, you’ve got to please the robot visitors before a human will ever get a chance to see your listing.

You’re going to get a choice of paid or a free listing, if you choose the free listing, Yahoo will send you an email. Yahoo will claim to “review” your listing and get back to you in 5 business days (don’t hold your breath).

Yahoo Local Listings Confirmation Email

If you have outdated information listed and need it updated:

Click on Help and fill out everything they ask, don’t skip anything, remember this is a free listing, don’t give them any reason to ignore your request
Yahoo Local Business Listing Help

Google will spider the old, inaccurate listing and might store the wrong data in it’s cache.

Google has a vested interest in ensuring Yahoo stays afloat: the Obamunists would have a anti-trust field day if Yahoo “went away”.

Search is THE number one ultimate tool that nearly everyone uses virtually every day. “Google It” is now considered to be a verb, everyone knows what that means.

  • 80% percent of all internet traffic begins with a search engine; what is more dramatic is that even when users know what they’re looking for many prefer to type into the search box of some search engine rather than type a URL into the browser.
  • 73% of internet users perform searches several times a week.
  • Local search and local results constitute 84% of total search volume.
  • 81% of users begin their internet experience at the search engine.

Astounding Fact: even when people know where they want to go, they still type a query into a search box! The search box seems more inviting than the browser url box, many people aren’t even aware that they can type a url into the browser, the assumption is that a search box is preferable to the browser.

Depending on who you listen to Local Search constitutes between 73% and 84% of TOTAL search volume.

How important is local search to your small business venture:
Old information posted here (from way back in the paleolithic era of internet usage)

Local Search Statistics

  • 73% of activity online is in one way or another “related to local content”
    (Google 5/07)
    For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
    (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  • 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
    (NPD Group)
  • New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
  • Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
  • 70 percent of online searchers will use local search to find offline businesses.
  • The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time.
    Research by Kelsey Group
  • 43% of search engine users are seeking a local merchant to buy something offline.
  • 54% of search users have substituted Internet/search for the phone book

Source: comScore Networks

The Kelsey Group reports that 74 percent of Internet users perform local searches.

There are approximately 300 million searches per day for information on the Internet
(Nielsen/NetRatings 2005)

60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
(MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)

117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004
(comscore qsearch, 01/2004-4/2004)

25% of ALL commercial Internet searches are conducted by users looking for local merchants
(Kelsey-Bizrate 2004)

35% of ALL searches are “local”
(DM News)

Source: http://www.skyabovelocal.com/questions/local-search-stats

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook
Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

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Why Does SEO Cost So Much

I’m often asked why it costs so much for a webmaster to pay an SEO professional to improve a company website’s rank in Google. The often steep fees charged by competent SEO consultants can price some small businesses out of the market. The ROI or return on investment from increased sales or leads from a top ranked spot in Google can double a businesses gross sales.

Why is it a company has no problem paying $30,000 for a pick up truck that earns no income but balk at paying $5,000 or $10,000 for a top ranking in local Google search results?

SEO is mystifying to a webmaster but simple to an SEO consultant. It is a whole lot of tedious man hours of link deft link building to improve a company website’s ranking.

There is a story of a newspaper publisher who’s printing press broke down an hour before the next days printing deadline. The newspaper printing manager called in a printing press mechanic in a desperate attempt to get the following day’s edition out the door. The printing press mechanic showed up with minutes to spare, took a hammer and tapped a nut repairing the press. He handed the newspaper a bill for $1005.00.

The manager was happy but asked about the odd figure, “why the $5.00?” he asked. The mechanic (consultant) replied:

$5.00 to fix the press, $1,000.00 for knowing where to tap

Here at Frederick Web Promotions we charge $2500.oo to get a company website to rank more than once in the top 10 for regional Google ranking in your US county. It’s about 100 man hours @ $25.00 an hour. A phone book advertisement can cost that much and produce less ROI. We charge $3500.00 for statewide Google ranking and $12,000.00 for Nationwide Google ranking (monthly maintenance costs may apply).

We have doctors and lawyers who can easily afford this fee, smaller businesses often must make payment arrangements beginning with a $1,000.00 down payment.

Here lately,  several business owners have called me or left comments to the effect of “I’m in the organic listings just fine, but I got bumped from the Google local business listings”.

The fee is the same, if you want our team to do the work for you, however… if you just want us to tell you how to improve your ranking we can do telephone consultation for $500.00

Frederick Web Promotions, our main website has a series of Do It Yourself SEO posts if you’re interested in going down that road.

David Bruce Jr
Frederick Web Promotions

240 644-7530

6688 Canada Goose Ct
Frederick Maryland 21703
davidbrucejr@frederickwebpromotions.com

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Web Design is the least of your worries

”Do you do web design?”

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

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What parts of your site affect it’s Rank

Ranking Factors for SEO

(Page 1 of 4 )

What factors affect how high your web page will rank in Google? There’s a long list, and some of the items on it might surprise you. In this article, we will begin to wade through these factors, explain why they are important, and what you can do to get them working for you. This is the first part of a five-part series.

Internal Link Structure

Internal linking is one of the most important factors that impact search engines rankings. Internal links pass page rank in a fashion similar to external links. If a certain page is cited from many pages, it is considered important. Use of targeted anchor text also plays a role. If you’re going after “green widgets,” make sure internal links point to that page with “green widgets” as their text for the link.

<h2>External Links</h2>

Who you link out, it gives the search engines a clue as to the quality of your pages. If X site links to a bad neighborhood, it will be considered part of that neighborhood and get slapped. Outbound links to quality sites indicate the quality of your content, and are likely used in the relevancy computation.

There are many top-ranking sites that don’t link to anyone, so this may only affect newer sites. This is another indicator used in conjunction with other factors. Linking out to quality sources won’t get the rankings, but if done with other SEO activity it helps with the overall trust and relevancy score.

Links to spam can get you flagged as spam, so be careful.

Link Popularity

Imagine 2 companies, both equal by any conventional measure, both have relatively equal advertising agencies, both have NFL super bowl ads… both have equal websites.

Imagine Coke and Pepsi

Google has got to choose… there can be only ONE NUMBER ONE

What are Backlinks?

Backlinks are links on other websites pointing at your website.

How to Find Good Backlinks

Website ranking involves more than just putting your website online. The old addage, “Build it and they will come” is no longer true. You need to not only have quality content on your website but also focus on getting good backlinks but also relevant backlinks. The kind of links you gather and where the link is placed on the other site will also determine the amount of traffic you get and your ranking in the search engines.

Google and Yahoo rank websites according to how many quality backlinks they find pointing at your website. Quality is determined by how relevant the other site is to your site and where the link is placed on their page (within the content is best) and how many other links are on the page (less is better). A large number of links pointing at your site does not guarantee success. You need quality backlinks in order to rise to the first page of results and the more you can find the better.

 

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Maryland Search Engine Optmization – authority sites demonstrated

To be a Local Google Guru means to be a trusted authority in what ever niche you’ve decided to conquer. I’ve decided to be “THE” Authority on Frederick Internet Advertising, which makes sense for me because I live in Frederick Maryland.

What does that mean?

It means I do local search engine optimization for Frederick Maryland Small Businesses.

So in Google’s eyes (or in GoogleBot’s eyes) I AM Frederick Maryland Small Business.

I could write and write but I think I’ll let these screen shots do my talking:

These are actual screen shots of Google Rankings that I secured for my local Frederick Maryland Clients:

And just in case WordPress refuses to allow flash slideshows:

Used restaurant equipment Maryland

caption reads:

Used Restaurant Equipment Maryland keywords targeted for Gilbert’s Restaurant Equipment in Frederick Maryland

Screen shot depicts Gilbert’s earning THREE of the TOP TEN listings in Google… out of a possible 1,130,000 other restaurant equipment websites!

Does YOUR SEO company Get YOU this kind of results?

Frederick Moving Companies 3_28_09

caption reads:

Frederick Maryland Moving

Google Search Results Pages (or SERPs) have 10 listings per page

As you can see Frederick Web Promotions took 5 of the 10 available listings.

NO OTHER SEO firm is taking ‘half the page’.

NO OTHER SEO firm Guarantees MULTIPLE rankings IN THE TOP TEN or YOUR MONEY BACK!!!

Does YOUR SEO company Get YOU this kind of results?

Would you like YOUR COMPANIES website to PERFORM in Google like this?

Frederick Web Promotions secures MULTIPLE listings in all the major search engines for it’s clients.

Offering SEO or Search Engine Optimization services for under $2000 per year. Best ROI (Return on Investment) of any advertising you could possibly secure for your small business.

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More articles on being an authority site or a collection of authority sites coming soon.

Articles on using Hub pages coming too

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Onsale right now, pdf report telling you how to become a “Local Google Guru”

In advertising, you are competing with other companies. In Internet advertising you’re competing with other websites.

Where that competition occurs at is on Google’s search results pages.

There simply isn’t any other advertising real estate more important to your company than the 150 or so characters that Google gathers as what Google thinks your site is about.

That’s all you get! 230 characters to ‘sell the sizzle and not the steak’

If the arena you’re competing in is national there is one level of difficulty.

If the arena you’re competing in is local, there is quite another degree of difficulty

When you’ve been in the ring with a prize fighter…and the bout is over…You Know It.

If you’re an Internet Marketing Novice, and you’ve been going up against Mark Joyner or Yanik Silver or Joe Vitale… You’re going to get the living sh** kicked out of you.

As a competing webmaster/ competing sale copy writer/ competing search engine wizard… if you’re gunning for Walmart.com you’re going to get crushed.

After you get your jaw wired shut, after the broken ribs heal… after they take all the stitches out…

Take what you learned from fighting in the big leauges (selling Internet Marketing Products to other Internet Marketing Webmasters) and fight in YOUR WEIGHT GROUP for a change.

Imagine this, you tested the waters as a entrepreneur webmaster, learned copywriting skills…

more coming.. I’ve got to go vote for Mcain even though he’s gonna lose…be right back

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immediate download for $97

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Email David Bruce at davidbrucejr@frederickwebpromotions.com

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You can learn to become a Local Google™ Advertising Wizard

Have you ever thought of becoming a consultant?

  • Did your job cut your hours recently?
  • Are you being downsized?
  • Are you in danger of being laid off?
  • Is your firm likly to merge with it’s competitor (and you might lose YOUR job)?
  • Or do you just want to make more money?

If you already have web design skills or if you don’t YOU can learn to be a Local Google™ Guru in your area!

What the heck is a Google™ Guru?

It can be many things, but for most people it means you becoming an Advertising Consultant

Which is also being an entreprenuer, you work for your self. At first you might want to make sales calls to local small businesses in your area, once you’ve made a name for yourself, you wont have to:

Small Business owners WILL come to YOU.

They DO come to me, and I’ll show you exactly how to do what I did!

Join My Community at MyBloglog!

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