162 Characters between you and Oblivion

As a Local Google Advertising expert I’m often asked to get a corporate website to rank higher in Google’s SERPS (Search Engine Results Pages).

80% of that work off site, that is the work I do is NOT to the clients site, it consists of creating external sites that link to the company site. Of the remaining 20% of what I do is divided between ‘under the hood’ changes to the site’s code and altering the position of and strategic placement of copy on the existing corporate website.

Almost always a client comes to me with an existing website. 

That existing website was designed by a website designer. Typically web designers wouldn’t know effective sales copy if it crawled in their lap and called them “Mama”.

Web designers know even less about SEO or SEM. 

SEO= Search Engine Optimization

SEM= Search Engine Marketing

The roughly 80% of the work that I do to boost a website’s ranking that is NOT on the client’s existing website consists of what’s known as a Link Building Campaign

You have to get quality inbound links pointing to your company website for your website to be considered a quality link in Google’s eyes.

What Google thinks of your site is way, WAY more important than what YOU think of your site (or me for that matter)

Google does not disclose exactly what factors they take into account to determine who gets to be #1 but one thing is for sure: Link Popularity is what got Google started.

What IS link popularity?

Link popularity is the total number of web sites that link to your site

Link popularity is how many websites are linking to yours (also known as backlinks or external links). Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.

What methods do I use to get your company website to rank higher than your competitors websites?  The very first thing I do is to create a “corresponding blogspot blog” ( a Business Blog) to “go with” your existing company website.

The next item involves digital pictures, I take at least 3 photos OF:

  1. Your Store Front
  2. You at the cash register (or desk or office, “you at the helm”)
  3. Your product, inventory, or company vehicle (if you have a service business)
  1. Your main website
  2. The blogspot blog (business blog)
  3. The photo album listing

There is an art to getting the search engines to list those photo albums along side the listing in Google for:

To illustrate I’ll show you my Frederick Maryland Online Photo Album.

The next thing I do is list your company at the various online business directory sites, online classified ad sites, Craigslist or where ever I deem appropriate for your business .

Each market is different, not all businesses will do well in some advertising arenas; I’ve got over 9 years experience so I know what will work for you and what to avoid.

The 162 characters that are all that’s between your site ranking and oblivion?

That is the size of the summary ad that you need to place in the social bookmarking sites. 

Get that 162 characters wrong and no one will ever see your site.

If you can’t say EXACTLY what your business does in ONE SENTENCE… if you can’t do that you don’t have a business.

All you get is 162 characters (including spaces and punctuation)

There are specific places to add a 162 character description of your business that will make all the difference in the world to improving your existing company website’s ranking in Google. I *could tell you* but then I’d have to  k*** you…

next post: how to set up a blogspot blog for business

and that info is FREE 

For the exact step by step method that spells out exactly how to be a Local Google Guru (also known as becoming an authority site in Google’s eyes for your neighborhood) a Portal for your local area is going to cost you $97

OR.. just donate $50 to “A Mission of Mercy” on facebook and you get it FREE


Comments (2)

Donate $25 to Mission of Mercy on Facebook and get $97 report Free

My favorite charity is a local Free Mobile Medical Care clinic (on wheels)

Mission of Mercy MD & PA free health care

The “A Mission of Mercy”, these folks headquarters in right here in oldtown City of Frederick Maryland, but the organization serves 4 states: Pennsylvania, Texas, Arizona and Maryland.

The Mission of Mercy comes to Frederick twice a month, at four Frederick locations. I do online publicity for them for free: http://frederickmissionofmercy.blogspot.com

Here’s the deal, I offer a guide to teach what I do in easy, step by step fashion. I sell it for $97

At the bottom of this post I’ll show you results of using the local Goolge techniques so you’ll gauge for yourself if this is worth it or not…

OK, you donate $25 from this facebook link and I’ll see that you donated… you get the $97 report/guide for free!

Facebook runs something for charities they call “causes”, I don’t see a dime, facebook handles the whole thing… btw Mission of Mercy IS a 501c3 non profit. it’s too late tonight (this morning?) to finish this post, so I’ll come back and flesh it out:

Facebook link is: http://apps.facebook.com/causes/114020?m=4a83263b&recruiter_id=18026537

Leave a Comment

Free WEB2.0 advertising primer

With the  proliferation of all the new buzz words like “MySpace” , “Twitter“, “Video Blogs“, YouTube and what the hell is a “Blogosphere” anyway?

It’s not surprising that local small business owners are confused. Hell, I was for a little while and I’ve been at this for 10 years!

The thrust of the report that this website is offering is to teach YOU how to sell Internet Advertising to Local Small Businesses either as an

  • Entrepreneur
  • Free lance webmaster
  • Web Advertising Consultant
  • OR to use the Guerrilla WEB2.0 Tactics you’ll learn here to DOMINATE your local Google advertising scene.

What I’m suggesting is the conventional websites are being easily outperformed in the search engines by the new forms of websites – Blogs

If the customer demographic your industry is looking for is: educated, has disposable income, has good credit… then you want to find that customer where he/she IS… In Google™

If you want to shop for a ‘better class‘ of customer, like ones that are less likely to bounce checks… then you want MORE of the kind of customer I’m speaking of.

For example:

One of my first free lance consulting clients was City Cab Company of Frederick Maryland

Now City Cab’s been around since the 1940’s, they already had a 95% market share of taxi rides in Frederick Maryland… so how would City Cab get more business?

Airport Runs, that’s how. People that fly don’t look in the yellowpages, they look online. Increase revenue from airport runs ONLY come from the search engines.

So City Cab hired me to get their existing company website to rank higher in Google and Yahoo, the first thing I did was to make  http://frederickairporttransportation.blogspot.com

I know, it’s a very long url, so long that it’s not likely that too many people would remember all those characters to type into a browser… we don’t care

All we DO care is that the blog creates a SECOND (extra) listing in the Google SERPs. (search engine results pages)

OK so how does a company that already have a website utilize and benefit from a business blog?

For starters, the blog is throwaway, if you mess it up, just ditch it, no harm done. And what do you title the blog? You don’t use the company name, you use the target market as a name.

If you wrangle an additional listing, then the client (or yourself if this is your company) then there’s one less entry for your competition.

If you have, say, three products/services, then you make 3 different blogs. All of them link to the main site. This creates incoming links, inbound links for link popularity.

From http://www.highrankings.com/linkpopularity

What is Link Popularity?


The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

Here’s a secret I’ll give you for free… the begining posts to the company blog… they’re not for human consumption!

What are they for?

Give GoogleBot something to chew on…content, even if it’s gibberish, as long as it has the right keywords (and proper placement of said keywords, and proper publicizing of the blog) it will RANK.

And what good is a spiffy website if no one can find it?

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immeadiate download for $97



Leave a Comment

Onsale right now, pdf report telling you how to become a “Local Google Guru”

In advertising, you are competing with other companies. In Internet advertising you’re competing with other websites.

Where that competition occurs at is on Google’s search results pages.

There simply isn’t any other advertising real estate more important to your company than the 150 or so characters that Google gathers as what Google thinks your site is about.

That’s all you get! 230 characters to ‘sell the sizzle and not the steak’

If the arena you’re competing in is national there is one level of difficulty.

If the arena you’re competing in is local, there is quite another degree of difficulty

When you’ve been in the ring with a prize fighter…and the bout is over…You Know It.

If you’re an Internet Marketing Novice, and you’ve been going up against Mark Joyner or Yanik Silver or Joe Vitale… You’re going to get the living sh** kicked out of you.

As a competing webmaster/ competing sale copy writer/ competing search engine wizard… if you’re gunning for Walmart.com you’re going to get crushed.

After you get your jaw wired shut, after the broken ribs heal… after they take all the stitches out…

Take what you learned from fighting in the big leauges (selling Internet Marketing Products to other Internet Marketing Webmasters) and fight in YOUR WEIGHT GROUP for a change.

Imagine this, you tested the waters as a entrepreneur webmaster, learned copywriting skills…

more coming.. I’ve got to go vote for Mcain even though he’s gonna lose…be right back

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immediate download for $97



Email David Bruce at davidbrucejr@frederickwebpromotions.com

Leave a Comment

You can learn to become a Local Google™ Advertising Wizard

Have you ever thought of becoming a consultant?

  • Did your job cut your hours recently?
  • Are you being downsized?
  • Are you in danger of being laid off?
  • Is your firm likly to merge with it’s competitor (and you might lose YOUR job)?
  • Or do you just want to make more money?

If you already have web design skills or if you don’t YOU can learn to be a Local Google™ Guru in your area!

What the heck is a Google™ Guru?

It can be many things, but for most people it means you becoming an Advertising Consultant

Which is also being an entreprenuer, you work for your self. At first you might want to make sales calls to local small businesses in your area, once you’ve made a name for yourself, you wont have to:

Small Business owners WILL come to YOU.

They DO come to me, and I’ll show you exactly how to do what I did!

Join My Community at MyBloglog!

Leave a Comment

« Newer Posts