Archive for Consulting Business

Web Design is the least of your worries

”Do you do web design?”

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

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Free WEB2.0 advertising primer

With the  proliferation of all the new buzz words like “MySpace” , “Twitter“, “Video Blogs“, YouTube and what the hell is a “Blogosphere” anyway?

It’s not surprising that local small business owners are confused. Hell, I was for a little while and I’ve been at this for 10 years!

The thrust of the report that this website is offering is to teach YOU how to sell Internet Advertising to Local Small Businesses either as an

  • Entrepreneur
  • Free lance webmaster
  • Web Advertising Consultant
  • OR to use the Guerrilla WEB2.0 Tactics you’ll learn here to DOMINATE your local Google advertising scene.

What I’m suggesting is the conventional websites are being easily outperformed in the search engines by the new forms of websites – Blogs


If the customer demographic your industry is looking for is: educated, has disposable income, has good credit… then you want to find that customer where he/she IS… In Google™

If you want to shop for a ‘better class‘ of customer, like ones that are less likely to bounce checks… then you want MORE of the kind of customer I’m speaking of.

For example:

One of my first free lance consulting clients was City Cab Company of Frederick Maryland

Now City Cab’s been around since the 1940’s, they already had a 95% market share of taxi rides in Frederick Maryland… so how would City Cab get more business?

Airport Runs, that’s how. People that fly don’t look in the yellowpages, they look online. Increase revenue from airport runs ONLY come from the search engines.

So City Cab hired me to get their existing company website to rank higher in Google and Yahoo, the first thing I did was to make  http://frederickairporttransportation.blogspot.com

I know, it’s a very long url, so long that it’s not likely that too many people would remember all those characters to type into a browser… we don’t care

All we DO care is that the blog creates a SECOND (extra) listing in the Google SERPs. (search engine results pages)

OK so how does a company that already have a website utilize and benefit from a business blog?

For starters, the blog is throwaway, if you mess it up, just ditch it, no harm done. And what do you title the blog? You don’t use the company name, you use the target market as a name.

If you wrangle an additional listing, then the client (or yourself if this is your company) then there’s one less entry for your competition.

If you have, say, three products/services, then you make 3 different blogs. All of them link to the main site. This creates incoming links, inbound links for link popularity.

From http://www.highrankings.com/linkpopularity

What is Link Popularity?

 

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

Here’s a secret I’ll give you for free… the begining posts to the company blog… they’re not for human consumption!

What are they for?

Give GoogleBot something to chew on…content, even if it’s gibberish, as long as it has the right keywords (and proper placement of said keywords, and proper publicizing of the blog) it will RANK.

And what good is a spiffy website if no one can find it?

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immeadiate download for $97

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Onsale right now, pdf report telling you how to become a “Local Google Guru”

In advertising, you are competing with other companies. In Internet advertising you’re competing with other websites.

Where that competition occurs at is on Google’s search results pages.

There simply isn’t any other advertising real estate more important to your company than the 150 or so characters that Google gathers as what Google thinks your site is about.

That’s all you get! 230 characters to ‘sell the sizzle and not the steak’

If the arena you’re competing in is national there is one level of difficulty.

If the arena you’re competing in is local, there is quite another degree of difficulty

When you’ve been in the ring with a prize fighter…and the bout is over…You Know It.

If you’re an Internet Marketing Novice, and you’ve been going up against Mark Joyner or Yanik Silver or Joe Vitale… You’re going to get the living sh** kicked out of you.

As a competing webmaster/ competing sale copy writer/ competing search engine wizard… if you’re gunning for Walmart.com you’re going to get crushed.

After you get your jaw wired shut, after the broken ribs heal… after they take all the stitches out…

Take what you learned from fighting in the big leauges (selling Internet Marketing Products to other Internet Marketing Webmasters) and fight in YOUR WEIGHT GROUP for a change.

Imagine this, you tested the waters as a entrepreneur webmaster, learned copywriting skills…

more coming.. I’ve got to go vote for Mcain even though he’s gonna lose…be right back

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immediate download for $97

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Email David Bruce at davidbrucejr@frederickwebpromotions.com

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You can learn to become a Local Google™ Advertising Wizard

Have you ever thought of becoming a consultant?

  • Did your job cut your hours recently?
  • Are you being downsized?
  • Are you in danger of being laid off?
  • Is your firm likly to merge with it’s competitor (and you might lose YOUR job)?
  • Or do you just want to make more money?

If you already have web design skills or if you don’t YOU can learn to be a Local Google™ Guru in your area!

What the heck is a Google™ Guru?

It can be many things, but for most people it means you becoming an Advertising Consultant

Which is also being an entreprenuer, you work for your self. At first you might want to make sales calls to local small businesses in your area, once you’ve made a name for yourself, you wont have to:

Small Business owners WILL come to YOU.

They DO come to me, and I’ll show you exactly how to do what I did!

Join My Community at MyBloglog!

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