Web Design is the least of your worries

”Do you do web design?”

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

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2 Comments »

  1. “Who cares if you have a pretty site… if no one is ever going to see it!”

    Yes, of course. But similarly if your site ranks high and it looks like crap, is hard to navigate or doesn’t say the right things it will be equally ineffective?

    SEO is only part of the marketing puzzle.

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