Free WEB2.0 advertising primer

With the  proliferation of all the new buzz words like “MySpace” , “Twitter“, “Video Blogs“, YouTube and what the hell is a “Blogosphere” anyway?

It’s not surprising that local small business owners are confused. Hell, I was for a little while and I’ve been at this for 10 years!

The thrust of the report that this website is offering is to teach YOU how to sell Internet Advertising to Local Small Businesses either as an

  • Entrepreneur
  • Free lance webmaster
  • Web Advertising Consultant
  • OR to use the Guerrilla WEB2.0 Tactics you’ll learn here to DOMINATE your local Google advertising scene.

What I’m suggesting is the conventional websites are being easily outperformed in the search engines by the new forms of websites – Blogs


If the customer demographic your industry is looking for is: educated, has disposable income, has good credit… then you want to find that customer where he/she IS… In Google™

If you want to shop for a ‘better class‘ of customer, like ones that are less likely to bounce checks… then you want MORE of the kind of customer I’m speaking of.

For example:

One of my first free lance consulting clients was City Cab Company of Frederick Maryland

Now City Cab’s been around since the 1940’s, they already had a 95% market share of taxi rides in Frederick Maryland… so how would City Cab get more business?

Airport Runs, that’s how. People that fly don’t look in the yellowpages, they look online. Increase revenue from airport runs ONLY come from the search engines.

So City Cab hired me to get their existing company website to rank higher in Google and Yahoo, the first thing I did was to make  http://frederickairporttransportation.blogspot.com

I know, it’s a very long url, so long that it’s not likely that too many people would remember all those characters to type into a browser… we don’t care

All we DO care is that the blog creates a SECOND (extra) listing in the Google SERPs. (search engine results pages)

OK so how does a company that already have a website utilize and benefit from a business blog?

For starters, the blog is throwaway, if you mess it up, just ditch it, no harm done. And what do you title the blog? You don’t use the company name, you use the target market as a name.

If you wrangle an additional listing, then the client (or yourself if this is your company) then there’s one less entry for your competition.

If you have, say, three products/services, then you make 3 different blogs. All of them link to the main site. This creates incoming links, inbound links for link popularity.

From http://www.highrankings.com/linkpopularity

What is Link Popularity?

 

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

Here’s a secret I’ll give you for free… the begining posts to the company blog… they’re not for human consumption!

What are they for?

Give GoogleBot something to chew on…content, even if it’s gibberish, as long as it has the right keywords (and proper placement of said keywords, and proper publicizing of the blog) it will RANK.

And what good is a spiffy website if no one can find it?

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru

That Guide is available for immeadiate download for $97

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