That question is posted frequently to almost every SEO forum I visit.

How Do I Get Google To Find ALL My Back Links?

Google ranks websites according to an algorithm, there are many factors involved in determining which sites get to be #1, #2 and so on, but the number of OTHER sites that mention your website is the biggest factor in determining who goes where in search results.

It’s an SEO established fact that in Google’s eyes, we ARE allowed to create our own backlnks, even Matt Cutts, Google’s own Search Quality Control Chief, the head spam cop at Google says Google knows and is ok with webmasters creating their own backlinks

Now this raises some questions: One would think it would be better if other people linked to your website because your site had quality information that was noteworthy, this is known as “natural link building”, as opposed to your attempting to manipulate search results by making your own extra websites that link back to your site.

Big G does have a system in place to devalue some back links, certain back links are said to be penalized, Google sees them, they are indexed but they don’t seem to improve your ranking. There is much disinformation surrounding this penalization theory.
Some cry foul over your creating your own back links, they claim that’s a black hat cheating method.

There should be *some kind* of way to screen out junk links, for example, what if you were a large corporation with deep pockets, all you’d have to do would be to run out and buy 1000 domain names and throw up a website on each one, thus manipulating the search results that way…. doesn’t that sound an awful lot like it’d choke out the smaller competitors with less financial resources to compete with?
Of course it does, and big G knows this.

The last thing G wants is to be seen as puppet to multi-national corporations or special interest groups

So the smart money says G can check for commonalities to spot such manipulation and ignore certain links if they match a signature.

Alternatively, G can’t penalize us for links we didn’t create, if they did so, all we’d have to do to knock out a competitor would be to add his link to a dozen or so porn sites and ruin their link equity. G knows this too.

So our task is to create back links aggressively enough to rank but not so aggressively as to trigger what I’ll call a manipulation signature (for lack of a better phrase)

So is there a way to get our ignored links to carry more weight with big G?

There is a method I found and am testing right now: RSS feeds
create an RSS feed for your lessor links and ping them with http://pingler.com

So how do you find which links are there but not being counted?
Here’s one way: Use Yahoo’s site explorer to see what your back links are that Yahoo found.
Now type your url into Google and hunt for back links that aren’t in Yahoo’s site explorer.

Gather up those not indexed links and create an RSS feed for them, submit that RSS feed to the feed aggregators and ping the RSS feed you just created.

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Marketing Plans start from $3600 per year to $24,000 per year

Local Google Advertising from Frederick Web Promotions

240 397-9804

Fix your Yahoo Listing to fix your Google ranking

If you’ve listed your brick n mortar small business with Google Local (Googlemaps) you’re way, way ahead of the game. If you’ve done so at:

• Yahoo Local
• Bing Local
• BOTW
• Yelp
• Insiderpages

You’re even farther ahead of the game. However: If you’ve moved your place of business (your physical street address), changed your phone number, moved to a new website, changed your url, changed your email address as your company has grown… and failed to update those “lessor” business directories, you could be hurting your Google ranking.

Google does not search the entire globe in .22 seconds, none of them do, they can’t. What Google does do is search it’s Cache and if that cache has the out of date local business listing: well say goodbye to a significant portion of what ever GoogleJuice you’ve built up.

A couple of posts ago I wrote about my problems in getting Bing to update an out of date local business listing, this post is about trials and tribulations of getting Yahoo to fix an out of date Yahoo Local listing.

Yahoo’s a bit behind Googlemaps when it comes to updating an old or incorrect business listing. So is Bing.

When I first hung my shingle out my place of business was physically located at X, I moved from X to Y, from there to my current location (which is my dream location btw). Along the way I moved from a shared hosting set up on a local portal to my own domain, changed phone numbers a couple times (am loving my blackberry and looking forward to a Android or Iphone when I make up my mind)

I failed to keep the lessor business listings up to date, and Google is still returning the old data in some of my serps.

Yahoo, Bing and Google all provide free local business listings. Google at least has a halfway decent method in place for you to update/ fix/ appeal if you’ve been demoted etc. Bing has “issues” (they claim to have sorted them out), Yahoo has a method that claims to update in within 5 business days.

To get your business listed at Yahoo Local:
First, head over to Yahoo and click the “Local” button found in the center of the navigation bar.

Check to see if your business is already listed, a customer can add you to Yahoo Local without you doing so. If you aren’t there add yourself, if you do find your company there look for this: “Own this business? Get guaranteed top placement.“

Make sure you fill out every box provided, be as verbose as possible; Search Engines spiders crawl TEXT, they don’t do as well with graphics. Graphics are for the human visitors, you’ve got to please the robot visitors before a human will ever get a chance to see your listing.

You’re going to get a choice of paid or a free listing, if you choose the free listing, Yahoo will send you an email. Yahoo will claim to “review” your listing and get back to you in 5 business days (don’t hold your breath).

If you have outdated information listed and need it updated:

Click on Help and fill out everything they ask, don’t skip anything, remember this is a free listing, don’t give them any reason to ignore your request

Google will spider the old, inaccurate listing and might store the wrong data in it’s cache.

Google has a vested interest in ensuring Yahoo stays afloat: the Obamunists would have a anti-trust field day if Yahoo “went away”.

Search is THE number one ultimate tool that nearly everyone uses virtually every day. “Google It” is now considered to be a verb, everyone knows what that means.

• 80% percent of all internet traffic begins with a search engine; what is more dramatic is that even when users know what they’re looking for many prefer to type into the search box of some search engine rather than type a URL into the browser.
• 73% of internet users perform searches several times a week.
• Local search and local results constitute 84% of total search volume.
• 81% of users begin their internet experience at the search engine.

Astounding Fact: even when people know where they want to go, they still type a query into a search box! The search box seems more inviting than the browser url box, many people aren’t even aware that they can type a url into the browser, the assumption is that a search box is preferable to the browser.

Depending on who you listen to Local Search constitutes between 73% and 84% of TOTAL search volume.

How important is local search to your small business venture:
Old information posted here (from way back in the paleolithic era of internet usage)

Local Search Statistics

• 73% of activity online is in one way or another “related to local content”
  (Google 5/07)
  For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
  (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
• 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
  (NPD Group)
• New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
• Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
• 70 percent of online searchers will use local search to find offline businesses.
• The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time.
  Research by Kelsey Group
• 43% of search engine users are seeking a local merchant to buy something offline.
• 54% of search users have substituted Internet/search for the phone book

Source: comScore Networks

The Kelsey Group reports that 74 percent of Internet users perform local searches.

There are approximately 300 million searches per day for information on the Internet
(Nielsen/NetRatings 2005)

60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
(MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)

97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline”
(NPD Group)

117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004
(comscore qsearch, 01/2004-4/2004)

25% of ALL commercial Internet searches are conducted by users looking for local merchants
(Kelsey-Bizrate 2004)

35% of ALL searches are “local”
(DM News)

Source: http://www.skyabovelocal.com/questions/local-search-stats

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook
Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

What should an SEO charge to get a client’s website to perform in Google.

What is meant by “perform in Google search results“?

Below are published examples of established SEO firms who post their price lists online (needless to say we linked back to the original source) I charge something similar to the example below.  I’m often mystified by clients who have been counseled to pay for Google Adwords by web designers who do not have the clients best interests in mind: they wanna get paid for the website and suggesting that “all you need to do is buy adwords and…”.

Well Adwords ARE a good solution for *SOME* websites and *SOME* industries, for example IF you sold a product or service to other business owners (B2B or Business To Business), then Adwords could work out to your advantage… but if you were a doctor or a therapist or a divorce counselor…

Your prospective clients *could* shy away from your “sponsored links”, certain industries do not do well if the target audience is jaded against advertising. Those industries would fare much better if they were *magically found* in Google Organic Search Results

SEO Pricing

Search engine optimization is an investment that can continue to grow long after the project is complete. Generally speaking; natural “organic” rankings provide much more traffic than sponsored paid listings (some estimates say 3 to 1). In terms of your return on investment; that makes SEO very attractive. With the influx of new traffic, SEO should more than pay for itself in terms of increased leads and sales.

Primary Tasks in SEO

Research & Consulting
We perform a site performance audit; reporting your current ranks as well as those of your competitors. We then document our findings; giving you a solid plan of action for the SEO project.

Keyword & Competitor Research
We use a number of sources to develop a select and recommended series of keywords for your website. We provide you with a report showing current popularity for your industry keywords and their respective competitive value.

On Site SEO
Since your website is the one aspect of SEO where you have total control; we don’t miss any opportunities to make certain your site will perform well in search engines. We have developed our own proprietary formulas we use to optimize your site from the ground up: content, meta data, link integrity, site structure, image tags, titles and more. We prepare and submit a Google site map for your site.

Off Site SEO
Off site SEO refers to the factor that has the most influence over your ranking: linking. We use ethical, search engine compliant methods to obtain quality inbound links for your site. Directory and search engine submissions as well as industry verticals are excellent methods for obtaining quality links.

Reporting & Maintenance
Each month we document your rankings and inbound links

Additional SEO services
Blog creation and writing, Social Media Advertising, Press Release Distribution, Article writing & distribution, Paid inclusion, Search engine feeds, Landing page optimization & copywriting, RSS feeds

Services	Business Plan	Corporate Plan	MaxTraffic Plan
Baseline Reporting Using in-depth reporting technologies we provide a clear picture of your current organic rankings in the search engines. This includes positions on search engines such as Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of our efforts and to gain insight about your existing search engine visability.
Keyword Research We identify keyword phrases likely to be used by potential customers. This list will comprise of keyword phrases suggested by you as well as phrases found while researching the your industry and competing sites. We then expand the list to include other terms used by people in actual searches related to your industry. From this mega-list, we develop a detailed list of the terms with the highest probability of success.
Meta-tag Creation We create META information including Title, Description, Keywords, and Robots tags for each individual page. This invisable information helps your positioning and the content will become a valuable part of your website. SEO copywriting is part of our deliverable to you.
SEO Copywriting We provide you with keyword-rich, optimized content. We start with content you provide and re-write, enhance and add content to make certain it meets or exceeds the standards of all top-tier search engines.
Page Optimization We optimize all page content paying attention to accurate keyword density, optimized text and images. If your pages use Flash, we optimize alternate content to serve when users don’t have Flash. This content can be spidered by search engines.
Free Directory Submissions Hand submission to all major free directories. Project level determines submission to paid directories such as Yahoo! Directory, described further in “Yahoo Directory” and “Linking” below.
Search Engine Submissions Submissions to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and more.
Monthly Status Reports Updated ranking and linking reports provided on a monthly basis with analysis and recommendations. These reports show you at-a-glance the progress of the optimization. You will see which keywords have achieved rankings and which have not compared to your baseline report.
Optimization Testing Prior to submitting your site; all pages are testing using our proprietary software. We scan the site; test for keywords, keyword densities and other issues that could adversely affect your site’s performance.
Competitor Analysis An analysis of the top competitors for your primary keywords. This includes traffic estimation, inbound linking, search engine saturation and methods they are using to market their site. We provide a ranking report showing positioning for your top competitors.
Link Building Based on our linking research, we make contacts with potential one-way links, linking partners and industry-relevant sites or portals. We track and database all link relationships established (inbound and outbound).
Structural Analysis We uncover any issues with internal linking or structural issues that may inhibit ranking and produce recommendations for efficient restructuring.
Usability Analysis Based on current and updated content, G3 analyses website for visitor useability/ease of navigation issues. This study will be presented with recommendations for changes to on page content or linking, in order to increase leads or sales derived by the site.
URL Optimization Analysis and optimization of your site’s URL structure. Some URL structures are not conducive to search engines, such as URL strings that include a question mark or other methods of fetching data that a search engine may ignore. URL structure affects the way major search engines rank your website and optimum url’s can influence higher rankings for dynamic as well as static sites.
Yahoo Directory Submission Includes initial $299 annual fee for express inclusion into Yahoo! Directory. G3 selects a relevant category and writes a strategic Title and Description. This is an annual fee and is highly recommended by G3 to help rankings in all major search engines, not just yahoo!
Premium Directory Submissions These directories charge a fee to review or list your site. We submit your site manually to each directory and the charges are included for selected SEO plans.
Advanced Ranking Reporting Use of advanced metrics software allows us to see at a glance which search engine listings (or paid listings) are performing well and those that are not. We setup and install Analytics and Conversion Tracking on your site. We leverage the insight from these reports to adjust your campaigns for increased conversions.
Additional Services We prepare and submit a Google sitemap. We also prepare a list of URL’s for guaranteed inclusion with Yahoo.
Plan Term/Payment Schedule	6 months	6 months	12 months
Number of pages optimized	up to 10 pages	up to 20 pages	30 pages
Pricing	$3950.00	$4700.00	Starting at $9950

Pricing for SEO should be based on the amount of work required – naturally the size and complexity of your site is a primary factor as well as your goals. Local niche keywords are simply going to be easier to obtain than global, broad terms. Nobody can accurately quote for SEO unless they know the size of your website, what special problems you may be facing and how competitive you would like to be with your project. The plans above are designed to give you an idea of our price range.

Click here to get a free site analysis report. No obligation… a free site analysis will give you an objective look at your site performance and it’s yours to keep regardless of whether or not you purchase our SEO services.

SEO Consultive Services: If you have a web developer or you are creating a new site; please inquire about our seo consulting services. We provide the SEO copywriting and all other tasks but you implement the changes on the site. This will help to keep your SEO costs lower.

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Frederick Web Promotions Specializes in LOCAL Organic Search Ranking and LOCAL Googlemaps Ranking Improved (yup, that’s right we CAN get your Google Local Business Listing to climb higher in ranking)

Frederick Web Promotions Local Search Engine Optimization.
Multiple listings in the top 10 Google results guaranteed.
Fee for Worldwide Ranking: $12,000 annually plus monthly maintenance
Statewide Ranking: $3500 annually plus monthly maintenance
Countywide Ranking: $2500 yr and up.

The newest Game Changer is a Googlemaps Listing. For some reason  people trust a Googlemaps listing because they think it’s a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps

I’m happy to say I’m one of the very few that can deliver that service.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

Why is it a company has no problem paying $30,000 for a pick up truck that earns no income but balk at paying $5,000 or $10,000 for a top ranking in local Google search results?

SEO is mystifying to a webmaster but simple to an SEO consultant. It is a whole lot of tedious man hours of link deft link building to improve a company website’s ranking.

There is a story of a newspaper publisher who’s printing press broke down an hour before the next days printing deadline. The newspaper printing manager called in a printing press mechanic in a desperate attempt to get the following day’s edition out the door. The printing press mechanic showed up with minutes to spare, took a hammer and tapped a nut repairing the press. He handed the newspaper a bill for $1005.00.

The manager was happy but asked about the odd figure, “why the $5.00?” he asked. The mechanic (consultant) replied:

$5.00 to fix the press, $1,000.00 for knowing where to tap

Here at Frederick Web Promotions we charge $2500.oo to get a company website to rank more than once in the top 10 for regional Google ranking in your US county. It’s about 100 man hours @ $25.00 an hour. A phone book advertisement can cost that much and produce less ROI. We charge $3500.00 for statewide Google ranking and $12,000.00 for Nationwide Google ranking (monthly maintenance costs may apply).

We have doctors and lawyers who can easily afford this fee, smaller businesses often must make payment arrangements beginning with a $1,000.00 down payment.

Here lately,  several business owners have called me or left comments to the effect of “I’m in the organic listings just fine, but I got bumped from the Google local business listings”.

The fee is the same, if you want our team to do the work for you, however… if you just want us to tell you how to improve your ranking we can do telephone consultation for $500.00

Frederick Web Promotions, our main website has a series of Do It Yourself SEO posts if you’re interested in going down that road.

David Bruce Jr
Frederick Web Promotions

240 644-7530

6688 Canada Goose Ct
Frederick Maryland 21703
davidbrucejr@frederickwebpromotions.com

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

(Page 1 of 4 )

What factors affect how high your web page will rank in Google? There’s a long list, and some of the items on it might surprise you. In this article, we will begin to wade through these factors, explain why they are important, and what you can do to get them working for you. This is the first part of a five-part series.

Internal Link Structure

Internal linking is one of the most important factors that impact search engines rankings. Internal links pass page rank in a fashion similar to external links. If a certain page is cited from many pages, it is considered important. Use of targeted anchor text also plays a role. If you’re going after “green widgets,” make sure internal links point to that page with “green widgets” as their text for the link.

<h2>External Links</h2>

Who you link out, it gives the search engines a clue as to the quality of your pages. If X site links to a bad neighborhood, it will be considered part of that neighborhood and get slapped. Outbound links to quality sites indicate the quality of your content, and are likely used in the relevancy computation.

There are many top-ranking sites that don’t link to anyone, so this may only affect newer sites. This is another indicator used in conjunction with other factors. Linking out to quality sources won’t get the rankings, but if done with other SEO activity it helps with the overall trust and relevancy score.

Links to spam can get you flagged as spam, so be careful.

Link Popularity

Imagine 2 companies, both equal by any conventional measure, both have relatively equal advertising agencies, both have NFL super bowl ads… both have equal websites.

Imagine Coke and Pepsi

Google has got to choose… there can be only ONE NUMBER ONE

What are Backlinks?

Backlinks are links on other websites pointing at your website.

How to Find Good Backlinks

Website ranking involves more than just putting your website online. The old addage, “Build it and they will come” is no longer true. You need to not only have quality content on your website but also focus on getting good backlinks but also relevant backlinks. The kind of links you gather and where the link is placed on the other site will also determine the amount of traffic you get and your ranking in the search engines.

Google and Yahoo rank websites according to how many quality backlinks they find pointing at your website. Quality is determined by how relevant the other site is to your site and where the link is placed on their page (within the content is best) and how many other links are on the page (less is better). A large number of links pointing at your site does not guarantee success. You need quality backlinks in order to rise to the first page of results and the more you can find the better.

Maryland Search Engine Marketing

Ice Rocket Tags: Maryland Search Engine Optimization

Ice Rocket Tags: Maryland Internet Marketing

Ice Rocket Tags: Maryland Search Engine Marketing

Technorati Tags: Maryland Search Engine Optimization

What does that mean?

It means I do local search engine optimization for Frederick Maryland Small Businesses.

So in Google’s eyes (or in GoogleBot’s eyes) I AM Frederick Maryland Small Business.

I could write and write but I think I’ll let these screen shots do my talking:

These are actual screen shots of Google Rankings that I secured for my local Frederick Maryland Clients:

And just in case WordPress refuses to allow flash slideshows:

caption reads:

Used Restaurant Equipment Maryland keywords targeted for Gilbert’s Restaurant Equipment in Frederick Maryland

Screen shot depicts Gilbert’s earning THREE of the TOP TEN listings in Google… out of a possible 1,130,000 other restaurant equipment websites!

Does YOUR SEO company Get YOU this kind of results?

caption reads:

Frederick Maryland Moving

Google Search Results Pages (or SERPs) have 10 listings per page

As you can see Frederick Web Promotions took 5 of the 10 available listings.

NO OTHER SEO firm is taking ‘half the page’.

NO OTHER SEO firm Guarantees MULTIPLE rankings IN THE TOP TEN or YOUR MONEY BACK!!!

Does YOUR SEO company Get YOU this kind of results?

Would you like YOUR COMPANIES website to PERFORM in Google like this?

Frederick Web Promotions secures MULTIPLE listings in all the major search engines for it’s clients.

Offering SEO or Search Engine Optimization services for under $2000 per year. Best ROI (Return on Investment) of any advertising you could possibly secure for your small business.

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More articles on being an authority site or a collection of authority sites coming soon.

Articles on using Hub pages coming too

80% of that work off site, that is the work I do is NOT to the clients site, it consists of creating external sites that link to the company site. Of the remaining 20% of what I do is divided between ‘under the hood’ changes to the site’s code and altering the position of and strategic placement of copy on the existing corporate website.

Almost always a client comes to me with an existing website. 

That existing website was designed by a website designer. Typically web designers wouldn’t know effective sales copy if it crawled in their lap and called them “Mama”.

Web designers know even less about SEO or SEM. 

SEO= Search Engine Optimization

SEM= Search Engine Marketing

The roughly 80% of the work that I do to boost a website’s ranking that is NOT on the client’s existing website consists of what’s known as a Link Building Campaign

You have to get quality inbound links pointing to your company website for your website to be considered a quality link in Google’s eyes.

What Google thinks of your site is way, WAY more important than what YOU think of your site (or me for that matter)

Google does not disclose exactly what factors they take into account to determine who gets to be #1 but one thing is for sure: Link Popularity is what got Google started.

What IS link popularity?

Link popularity is the total number of web sites that link to your site

Link popularity is how many websites are linking to yours (also known as backlinks or external links). Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.

What methods do I use to get your company website to rank higher than your competitors websites?  The very first thing I do is to create a “corresponding blogspot blog” ( a Business Blog) to “go with” your existing company website.

The next item involves digital pictures, I take at least 3 photos OF:

1. Your Store Front
2. You at the cash register (or desk or office, “you at the helm”)
3. Your product, inventory, or company vehicle (if you have a service business)

1. Your main website
2. The blogspot blog (business blog)
3. The photo album listing

There is an art to getting the search engines to list those photo albums along side the listing in Google for:

To illustrate I’ll show you my Frederick Maryland Online Photo Album.

The next thing I do is list your company at the various online business directory sites, online classified ad sites, Craigslist or where ever I deem appropriate for your business .

Each market is different, not all businesses will do well in some advertising arenas; I’ve got over 9 years experience so I know what will work for you and what to avoid.

The 162 characters that are all that’s between your site ranking and oblivion?

That is the size of the summary ad that you need to place in the social bookmarking sites. 

Get that 162 characters wrong and no one will ever see your site.

If you can’t say EXACTLY what your business does in ONE SENTENCE… if you can’t do that you don’t have a business.

All you get is 162 characters (including spaces and punctuation)

There are specific places to add a 162 character description of your business that will make all the difference in the world to improving your existing company website’s ranking in Google. I *could tell you* but then I’d have to  k*** you…

next post: how to set up a blogspot blog for business

and that info is FREE 

For the exact step by step method that spells out exactly how to be a Local Google Guru (also known as becoming an authority site in Google’s eyes for your neighborhood) a Portal for your local area is going to cost you $97

OR.. just donate $50 to “A Mission of Mercy” on facebook and you get it FREE

The “A Mission of Mercy”, these folks headquarters in right here in oldtown City of Frederick Maryland, but the organization serves 4 states: Pennsylvania, Texas, Arizona and Maryland.

The Mission of Mercy comes to Frederick twice a month, at four Frederick locations. I do online publicity for them for free: http://frederickmissionofmercy.blogspot.com

Here’s the deal, I offer a guide to teach what I do in easy, step by step fashion. I sell it for $97

At the bottom of this post I’ll show you results of using the local Goolge techniques so you’ll gauge for yourself if this is worth it or not…

OK, you donate $25 from this facebook link and I’ll see that you donated… you get the $97 report/guide for free!

Facebook runs something for charities they call “causes”, I don’t see a dime, facebook handles the whole thing… btw Mission of Mercy IS a 501c3 non profit. it’s too late tonight (this morning?) to finish this post, so I’ll come back and flesh it out:

Facebook link is: http://apps.facebook.com/causes/114020?m=4a83263b&recruiter_id=18026537

It’s not surprising that local small business owners are confused. Hell, I was for a little while and I’ve been at this for 10 years!

The thrust of the report that this website is offering is to teach YOU how to sell Internet Advertising to Local Small Businesses either as an

• Entrepreneur
• Free lance webmaster
• Web Advertising Consultant
• OR to use the Guerrilla WEB2.0 Tactics you’ll learn here to DOMINATE your local Google advertising scene.

What I’m suggesting is the conventional websites are being easily outperformed in the search engines by the new forms of websites – Blogs

If the customer demographic your industry is looking for is: educated, has disposable income, has good credit… then you want to find that customer where he/she IS… In Google™

If you want to shop for a ‘better class‘ of customer, like ones that are less likely to bounce checks… then you want MORE of the kind of customer I’m speaking of.

For example:

One of my first free lance consulting clients was City Cab Company of Frederick Maryland

Now City Cab’s been around since the 1940′s, they already had a 95% market share of taxi rides in Frederick Maryland… so how would City Cab get more business?

Airport Runs, that’s how. People that fly don’t look in the yellowpages, they look online. Increase revenue from airport runs ONLY come from the search engines.

So City Cab hired me to get their existing company website to rank higher in Google and Yahoo, the first thing I did was to make  http://frederickairporttransportation.blogspot.com

I know, it’s a very long url, so long that it’s not likely that too many people would remember all those characters to type into a browser… we don’t care

All we DO care is that the blog creates a SECOND (extra) listing in the Google SERPs. (search engine results pages)

OK so how does a company that already have a website utilize and benefit from a business blog?

For starters, the blog is throwaway, if you mess it up, just ditch it, no harm done. And what do you title the blog? You don’t use the company name, you use the target market as a name.

If you wrangle an additional listing, then the client (or yourself if this is your company) then there’s one less entry for your competition.

If you have, say, three products/services, then you make 3 different blogs. All of them link to the main site. This creates incoming links, inbound links for link popularity.

From http://www.highrankings.com/linkpopularity

What is Link Popularity?

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

Here’s a secret I’ll give you for free… the begining posts to the company blog… they’re not for human consumption!

What are they for?

Give GoogleBot something to chew on…content, even if it’s gibberish, as long as it has the right keywords (and proper placement of said keywords, and proper publicizing of the blog) it will RANK.

And what good is a spiffy website if no one can find it?

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru“

That Guide is available for immeadiate download for $97