Web Design is the least of your worries

05/07/2009 at 12:04 am · Filed under Consulting Business, Entreprenuer, Local SEO, Maryland Search Engine Optimization, Web Design ·Tagged , , , , ,

”Do you do web design?”

My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

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What parts of your site affect it’s Rank

04/12/2009 at 5:34 am · Filed under Local Google Advertising, Maryland Search Engine Optimization ·Tagged ,

Ranking Factors for SEO

(Page 1 of 4 )

What factors affect how high your web page will rank in Google? There’s a long list, and some of the items on it might surprise you. In this article, we will begin to wade through these factors, explain why they are important, and what you can do to get them working for you. This is the first part of a five-part series.

Internal Link Structure

Internal linking is one of the most important factors that impact search engines rankings. Internal links pass page rank in a fashion similar to external links. If a certain page is cited from many pages, it is considered important. Use of targeted anchor text also plays a role. If you’re going after “green widgets,” make sure internal links point to that page with “green widgets” as their text for the link.

<h2>External Links</h2>

Who you link out, it gives the search engines a clue as to the quality of your pages. If X site links to a bad neighborhood, it will be considered part of that neighborhood and get slapped. Outbound links to quality sites indicate the quality of your content, and are likely used in the relevancy computation.

There are many top-ranking sites that don’t link to anyone, so this may only affect newer sites. This is another indicator used in conjunction with other factors. Linking out to quality sources won’t get the rankings, but if done with other SEO activity it helps with the overall trust and relevancy score.

Links to spam can get you flagged as spam, so be careful.

Link Popularity

Imagine 2 companies, both equal by any conventional measure, both have relatively equal advertising agencies, both have NFL super bowl ads… both have equal websites.

Imagine Coke and Pepsi

Google has got to choose… there can be only ONE NUMBER ONE

What are Backlinks?

Backlinks are links on other websites pointing at your website.

How to Find Good Backlinks

Website ranking involves more than just putting your website online. The old addage, “Build it and they will come” is no longer true. You need to not only have quality content on your website but also focus on getting good backlinks but also relevant backlinks. The kind of links you gather and where the link is placed on the other site will also determine the amount of traffic you get and your ranking in the search engines.

Google and Yahoo rank websites according to how many quality backlinks they find pointing at your website. Quality is determined by how relevant the other site is to your site and where the link is placed on their page (within the content is best) and how many other links are on the page (less is better). A large number of links pointing at your site does not guarantee success. You need quality backlinks in order to rise to the first page of results and the more you can find the better.

 

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Maryland Search Engine Optmization – authority sites demonstrated

03/30/2009 at 4:51 am · Filed under Frederick Internet Advertising, Local Google Advertising, Maryland Search Engine Optimization, local internet advertising ·Tagged , , , , ,

To be a Local Google Guru means to be a trusted authority in what ever niche you’ve decided to conquer. I’ve decided to be “THE” Authority on Frederick Internet Advertising, which makes sense for me because I live in Frederick Maryland.

What does that mean?

It means I do local search engine optimization for Frederick Maryland Small Businesses.

So in Google’s eyes (or in GoogleBot’s eyes) I AM Frederick Maryland Small Business.

I could write and write but I think I’ll let these screen shots do my talking:

These are actual screen shots of Google Rankings that I secured for my local Frederick Maryland Clients:

And just in case WordPress refuses to allow flash slideshows:

Used restaurant equipment Maryland

caption reads:

Used Restaurant Equipment Maryland keywords targeted for Gilbert’s Restaurant Equipment in Frederick Maryland

Screen shot depicts Gilbert’s earning THREE of the TOP TEN listings in Google… out of a possible 1,130,000 other restaurant equipment websites!

Does YOUR SEO company Get YOU this kind of results?

Frederick Moving Companies 3_28_09

caption reads:

Frederick Maryland Moving

Google Search Results Pages (or SERPs) have 10 listings per page

As you can see Frederick Web Promotions took 5 of the 10 available listings.

NO OTHER SEO firm is taking ‘half the page’.

NO OTHER SEO firm Guarantees MULTIPLE rankings IN THE TOP TEN or YOUR MONEY BACK!!!

Does YOUR SEO company Get YOU this kind of results?

Would you like YOUR COMPANIES website to PERFORM in Google like this?

Frederick Web Promotions secures MULTIPLE listings in all the major search engines for it’s clients.

Offering SEO or Search Engine Optimization services for under $2000 per year. Best ROI (Return on Investment) of any advertising you could possibly secure for your small business.

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More articles on being an authority site or a collection of authority sites coming soon.

Articles on using Hub pages coming too

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230 Characters between you and Oblivion

01/12/2009 at 2:17 am · Filed under Frederick Internet Advertising, Local Google Advertising, Maryland Local Internet Advertising, local internet advertising ·Tagged , , , ,

As a Local Google Advertising expert I’m often asked to get a corporate website to rank higher in Google’s SERPS (Search Engine Results Pages).

80% of that work off site, that is the work I do is NOT to the clients site, it consists of creating external sites that link to the company site. Of the remaining 20% of what I do is divided between ‘under the hood’ changes to the site’s code and altering the position of and strategic placement of copy on the existing corporate website.

Almost always a client comes to me with an existing website. 

That existing website was designed by a website designer. Typically web designers wouldn’t know effective sales copy if it crawled in their lap and called them “Mama”.

Web designers know even less about SEO or SEM. 

SEO= Search Engine Optimization

SEM= Search Engine Marketing

The roughly 80% of the work that I do to boost a website’s ranking that is NOT on the client’s existing website consists of what’s known as a Link Building Campaign

You have to get quality inbound links pointing to your company website for your website to be considered a quality link in Google’s eyes.

What Google thinks of your site is way, WAY more important than what YOU think of your site (or me for that matter)

Google does not disclose exactly what factors they take into account to determine who gets to be #1 but one thing is for sure: Link Popularity is what got Google started.

What IS link popularity?

Link popularity is the total number of web sites that link to your site

Link popularity is how many websites are linking to yours (also known as backlinks or external links). Website popularity is becoming increasingly important, as many search engines are using this information as a ranking criterion. The more popular your site is, the better it is ranked on the search engines.

What methods do I use to get your company website to rank higher than your competitors websites?  The very first thing I do is to create a “corresponding blogspot blog” ( a Business Blog) to “go with” your existing company website.

The next item involves digital pictures, I take at least 3 photos OF:

  1. Your Store Front
  2. You at the cash register (or desk or office, “you at the helm”)
  3. Your product, inventory, or company vehicle (if you have a service business)
  1. Your main website
  2. The blogspot blog (business blog)
  3. The photo album listing

There is an art to getting the search engines to list those photo albums along side the listing in Google for:

To illustrate I’ll show you my Frederick Maryland Online Photo Album.

The next thing I do is list your company at the various online business directory sites, online classified ad sites, Craigslist or where ever I deem appropriate for your business .

Each market is different, not all businesses will do well in some advertising arenas; I’ve got over 9 years experience so I know what will work for you and what to avoid.

The 230 characters that are all that’s between your site ranking and oblivion?

That is the size of the summary ad that you need to place in the social bookmarking sites. 

Get that 230 characters wrong and no one will ever see your site.

If you can’t say EXACTLY what your business does in ONE SENTENCE… if you can’t do that you don’t have a business.

All you get is 230 characters (including spaces and punctuation)

There are specific places to add a 230 character description of your business that will make all the difference in the world to improving your existing company website’s ranking in Google. I *could tell you* but then I’d have to  k*** you…

next post: how to set up a blogspot blog for business

and that info is FREE 

For the exact step by step method that spells out exactly how to be a Local Google Guru (also known as becoming an authority site in Google’s eyes for your neighborhood) a Portal for your local area is going to cost you $97

OR.. just donate $25 to “A Mission of Mercy” on facebook and you get it FREE

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Donate $25 to Mission of Mercy on Facebook and get $97 report Free

12/01/2008 at 6:28 am · Filed under charity, facebook, local internet advertising ·Tagged , , , , , ,

My favorite charity is a local Free Mobile Medical Care clinic (on wheels)

Mission of Mercy MD & PA free health care

The “A Mission of Mercy”, these folks headquarters in right here in oldtown City of Frederick Maryland, but the organization serves 4 states: Pennsylvania, Texas, Arizona and Maryland.

The Mission of Mercy comes to Frederick twice a month, at four Frederick locations. I do online publicity for them for free: http://frederickmissionofmercy.blogspot.com

Here’s the deal, I offer a guide to teach what I do in easy, step by step fashion. I sell it for $97

At the bottom of this post I’ll show you results of using the local Goolge techniques so you’ll gauge for yourself if this is worth it or not…

OK, you donate $25 from this facebook link and I’ll see that you donated… you get the $97 report/guide for free!

Facebook runs something for charities they call “causes”, I don’t see a dime, facebook handles the whole thing… btw Mission of Mercy IS a 501c3 non profit. it’s too late tonight (this morning?) to finish this post, so I’ll come back and flesh it out:

Facebook link is: http://apps.facebook.com/causes/114020?m=4a83263b&recruiter_id=18026537

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Free WEB2.0 advertising primer

11/07/2008 at 11:58 pm · Filed under Consulting Business, local internet advertising, small business advertising ·Tagged , , ,

With the  proliferation of all the new buzz words like “MySpace” , “Twitter“, “Video Blogs“, YouTube and what the hell is a “Blogosphere” anyway?

It’s not surprising that local small business owners are confused. Hell, I was for a little while and I’ve been at this for 10 years!

The thrust of the report that this website is offering is to teach YOU how to sell Internet Advertising to Local Small Businesses either as an

  • Entrepreneur
  • Free lance webmaster
  • Web Advertising Consultant
  • OR to use the Guerrilla WEB2.0 Tactics you’ll learn here to DOMINATE your local Google advertising scene.

What I’m suggesting is the conventional websites are being easily outperformed in the search engines by the new forms of websites – Blogs


If the customer demographic your industry is looking for is: educated, has disposable income, has good credit… then you want to find that customer where he/she IS… In Google™

If you want to shop for a ‘better class‘ of customer, like ones that are less likely to bounce checks… then you want MORE of the kind of customer I’m speaking of.

For example:

One of my first free lance consulting clients was City Cab Company of Frederick Maryland

Now City Cab’s been around since the 1940’s, they already had a 95% market share of taxi rides in Frederick Maryland… so how would City Cab get more business?

Airport Runs, that’s how. People that fly don’t look in the yellowpages, they look online. Increase revenue from airport runs ONLY come from the search engines.

So City Cab hired me to get their existing company website to rank higher in Google and Yahoo, the first thing I did was to make  http://frederickairporttransportation.blogspot.com

I know, it’s a very long url, so long that it’s not likely that too many people would remember all those characters to type into a browser… we don’t care

All we DO care is that the blog creates a SECOND (extra) listing in the Google SERPs. (search engine results pages)

OK so how does a company that already have a website utilize and benefit from a business blog?

For starters, the blog is throwaway, if you mess it up, just ditch it, no harm done. And what do you title the blog? You don’t use the company name, you use the target market as a name.

If you wrangle an additional listing, then the client (or yourself if this is your company) then there’s one less entry for your competition.

If you have, say, three products/services, then you make 3 different blogs. All of them link to the main site. This creates incoming links, inbound links for link popularity.

From http://www.highrankings.com/linkpopularity

What is Link Popularity?

 

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

Here’s a secret I’ll give you for free… the begining posts to the company blog… they’re not for human consumption!

What are they for?

Give GoogleBot something to chew on…content, even if it’s gibberish, as long as it has the right keywords (and proper placement of said keywords, and proper publicizing of the blog) it will RANK.

And what good is a spiffy website if no one can find it?

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru“

That Guide is available for immeadiate download for $97

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Onsale right now, pdf report telling you how to become a “Local Google Guru”

11/04/2008 at 10:07 pm · Filed under Consulting Business, Local Google Advertising, Web Marketing Entreprenuer, local internet advertising, small business advertising ·Tagged , , , ,

In advertising, you are competing with other companies. In Internet advertising you’re competing with other websites.

Where that competition occurs at is on Google’s search results pages.

There simply isn’t any other advertising real estate more important to your company than the 150 or so characters that Google gathers as what Google thinks your site is about.

That’s all you get! 230 characters to ’sell the sizzle and not the steak’

If the arena you’re competing in is national there is one level of difficulty.

If the arena you’re competing in is local, there is quite another degree of difficulty

When you’ve been in the ring with a prize fighter…and the bout is over…You Know It.

If you’re an Internet Marketing Novice, and you’ve been going up against Mark Joyner or Yanik Silver or Joe Vitale… You’re going to get the living sh** kicked out of you.

As a competing webmaster/ competing sale copy writer/ competing search engine wizard… if you’re gunning for Walmart.com you’re going to get crushed.

After you get your jaw wired shut, after the broken ribs heal… after they take all the stitches out…

Take what you learned from fighting in the big leauges (selling Internet Marketing Products to other Internet Marketing Webmasters) and fight in YOUR WEIGHT GROUP for a change.

Imagine this, you tested the waters as a entrepreneur webmaster, learned copywriting skills…

more coming.. I’ve got to go vote for Mcain even though he’s gonna lose…be right back

If you want to learn how to do what I do, I’ve written a complete step by step ‘How To’ Guide to teach you how to “Become a Local Google Guru“

That Guide is available for immediate download for $97

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Email David Bruce at davidbrucejr@frederickwebpromotions.com

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You can learn to become a Local Google™ Advertising Wizard

10/29/2008 at 5:37 pm · Filed under Consulting Business, Entreprenuer, Local Google Advertising, local internet advertising ·Tagged , , ,

Have you ever thought of becoming a consultant?

  • Did your job cut your hours recently?
  • Are you being downsized?
  • Are you in danger of being laid off?
  • Is your firm likly to merge with it’s competitor (and you might lose YOUR job)?
  • Or do you just want to make more money?

If you already have web design skills or if you don’t YOU can learn to be a Local Google™ Guru in your area!

What the heck is a Google™ Guru?

It can be many things, but for most people it means you becoming an Advertising Consultant

Which is also being an entreprenuer, you work for your self. At first you might want to make sales calls to local small businesses in your area, once you’ve made a name for yourself, you wont have to:

Small Business owners WILL come to YOU.

They DO come to me, and I’ll show you exactly how to do what I did!

Join My Community at MyBloglog!

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